The Prompt & Presence Framework

Discoverable. Understood. Preferred.

Everything in the brand maps to four dimensions: Presence, Accuracy, Visibility, and Sentiment. Together, they help organizations understand not only whether they can be found, but whether they are understood, trusted, and recommended.

01

Presence

Are you there?

Can AI systems find, recognize, and reference your brand when relevant questions are asked?

  • Awareness
  • Recognition
  • Discovery
  • Existence

Visual motif: constellations, networks, signal points.

02

Accuracy

Are you represented correctly?

Can AI systems find complete, current, and trustworthy information about your organization?

  • Precision
  • Alignment
  • Validation
  • Trustworthiness

Visual motif: targets, alignment systems, precision markers.

03

Visibility

How prominent are you?

When multiple brands appear in answers, where do you show up?

  • Reach
  • Recommendation
  • Influence
  • Prominence

Visual motif: solar forms, rays, expanding circles.

04

Sentiment

How are you described?

What language and associations appear when AI discusses your brand?

  • Reputation
  • Trust
  • Perception
  • Narrative

Visual motif: conversation symbols, communication paths.

Prompt & Presence — Discoverable. Understood. Preferred.